ABOUT US

"I just believe in ownership...I believe in investing in yourself...Your foundation should be strong."--Nipsey Hussle

At So'Black, we believe in the power of Black identity, culture, and pride. Founded to celebrate Black excellence, we’re more than just a clothing brand. We are a movement dedicated to empowering our community, raising awareness, and sparking conversations. Our bold, vibrant designs—like our iconic branded T-shirts and Black History Leaders hoodies—are created to challenge stereotypes, celebrate heritage, and make unapologetic statements.

In 2024, we expanded beyond clothing to bring you So'Black Body Care and So'Black Books, adding self-care and knowledge to our mission of empowerment. With So'Black Body Care, we honor self-love as a vital part of community strength, while So'Black Books shares stories and ideas that inspire and educate.

Our vision is simple: to be the go-to brand for those proud to wear their Black identity. Through our clothing, body care, and books, we aim to foster unity, create positive change, and celebrate Black culture 365 days a year.

Join us as we uplift, empower, and celebrate Black excellence. Shop So'Black and wear your pride.