ABOUT US

"I just believe in ownership...I believe in investing in yourself...Your foundation should be strong."--Nipsey Hussle

At So’Black, we believe in the power of Black identity, culture, and unapologetic pride.

What started as a clothing brand is now a full-blown movement—built to empower our community, challenge narratives, and celebrate Black excellence every single day. Our bold designs—like our iconic So’Black tees and Black History Leaders hoodies—don’t just make a fashion statement. They speak truth.

In 2024, we expanded our mission with So’Black Body Care and So’Black Books—because empowerment isn’t just what you wear, it’s also how you care and what you know. From melanin-loving skincare to knowledge-rich reads, we create with purpose and pride.

Our vision? To be the go-to brand for those who wear their Blackness with pride and power.

This is more than a brand. It’s a lifestyle.
It’s self-love. It’s resistance. It’s legacy.

Welcome to So’Black.
Shop the movement. Live the culture. Wear your pride.